Evergage Gets Personal with Smart Search

Somerville, Mass.–based Evergage has two new capabilities that aim to help marketers promote relevant results for each individual visitor in real time. The search and sort capabilities — Evergage SmartSearch and Evergage SmartSort — are features of the Evergage Recommend platform. Evergage produces real-time personalization via a standalone technology that adds JavaScript to websites.  Through the search and sort capabilities, marketers can use existing algorithms/personalization “recipes” set up in Evergage Recommend or create new ones. ‘Granular Data’ “Classic analytics and most personalization platforms capture things like, ‘Did I click on this car? Did I add it to the cart? Was it sometime in the past or in this session?’ And based on that, they make algorithmic recommendations,” said Karl Wirth, CEO and co-founder of Evergage.  Evergage, he said, captures more…


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