Evercore Upgrades Priceline To Buy Citing Scale Advantages And EU Penetration

With the growing importance of machine learning and artificial intelligence, the need for audience data platforms to deliver in terms of execution, innovation and differentiation would become mission critical, Evercore ISI’s Ken Sena said in a report. Analyst Sena upgraded the rating on Priceline Group Inc (NASDAQ: PCLN) from Hold to Buy, citing its scale and EU penetration. The price target has been raised from $1,350 to $1,650. The advances made by Cloud advances in mobile is creating an increasing number of computing touchpoints, which provides inputs into several major Big Data trends, including analytics, automation and machine learning, Sena mentioned. As Cloud permeates our daily lives and also boosts online adoption in the world’s lesser penetrated areas, there would likely be “an explosion in device touchpoints and data over…


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