Etsy Buys Blackbird Technologies to Improve Search Capabilities

Photo: Courtesy of Etsy Etsy wants to beef up its search feature. The creative digital marketplace acquired Blackbird Technologies, a proprietary machine learning technology company, to improve its range of search capabilities, so shoppers will have access to personalized searches, product rankings, spelling corrections and predictive typeaheads when they browse for products on Etsy’s website. “Buyers come to Etsy.com for items they can’t find anywhere else and our goal is to help them discover exactly what they want among our 40 million unique listings,” said Etsy CEO and chair Chad Dickerson. “Our team has already made substantial enhancements to the search & discovery process on Etsy, especially through features like Exploratory Search, and we are excited for Blackbird’s world-class team and technology to accelerate our progress in this key area.”…


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