Etsy acquires Blackbird Technologies to dip its toes into artificial intelligence

Etsy, the online marketplace for handmade goods, is making a bet on artificial intelligence. This week, the company announced it acquired Blackbird Technologies, a machine learning startup whose proprietary technology provides search and recommendations functionalities. Blackbird’s technology analyzes user behavior and unstructured data to provide relevant and personalized search recommendations, using natural language processing to understand complex search inquiries. The acquisition comes as part of Etsy’s current push to further optimize its search experience, as well as its long-term vision to deploy A.I. technology in areas beyond search. “Buyers come to Etsy.com for items they can’t find anywhere else and our goal is to help them discover exactly what they want among our 40 million unique listings. Leveraging Blackbird’s technology, we believe we can enhance the buyer experience by making…


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