Entertainment & Artificial Intelligence: How to boost cinema audiences without an Oscar

We’re in the thick of awards season, the BAFTAs just behind us and the Oscars looming. While nominated films always receive plenty of attention, the hundreds of films released each year need to find equally powerful ways to generate interest and engagement from their audiences. From Hal 9000 in 2001 Space Odyssey to C-3PO in Star Wars, Artificial Intelligence (AI) has always proved popular in the film industry, but it’s not always considered within an advertising context. In fact, it’s a highly effective way for entertainment brands to reach their audiences. AI improves campaign results and works on an impression level, analysing data to determine the likelihood of a particular advert generating a desired outcome for each ad call. It then predicts which advert is most likely to deliver the…


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