Enterprises are still not sold on the value of data sciences

When it comes to embracing data sciences in the business world, there’s no middle ground, according to recently released research. A joint survey conducted by SalesChoice Inc., a SaaS company which focuses on predictive analytics to optimize sales results, and the University of Toronto, found businesses can be categorized as being either at “low readiness” or “high readiness” in terms of their maturity in embracing data sciences to improve sales outcomes, said Dr. Anthony Wensley, professor at the university’s Rotman Business School. Those who fell into the low readiness category recognize the value of data sciences, he said, but are generally not investing in the technology, processes and talent necessary, at least not effectively, while high readiness organizations are sophisticated in their use of data sciences, have integrated it into…


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