Engaging And Retaining Mobile Users: Why Data And Machine Learning Are Your Best Friends

“Only the data-driven will survive.” That’s my new mantra for marketers. As marketers, we know the keys to our continued success lie with data. However, our challenge is in moving beyond the vague platitudes designed to appease the corporate masses and toward an in-depth knowledge of customers that can inform decisions accurately and at scale. Everyone is looking to marketers to show them the way — to lead with data — but we’ve still got a way to go before we can achieve that. We all know there are mountains of data out there just waiting to be mined, but it’s those same masses of data that are contributing to the challenges facing today’s marketing leaders. To succeed, we must know not only where to start, but how to intelligently…


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