Engagement: It’s Not Rocket Science (But it Is Neuroscience)

Jere Thomas is a brave soul. Midway through her presentation at the Pharma Forum, she asked her audience of medical meeting professionals and suppliers to reveal, via audience response technology, what other tasks they’d been tending to during her talk. A whopping 89 percent admitted to checking e-mail and 62 percent had been texting. Ouch! But as much as a speaker might not want to hear that her audience was dividing its attention, for Thomas, president of leadership development company Sage Resources, the exercise underlined her basic premise: The need for engagement. And for Thomas, the path to engagement leads directly through the brain. In her presentation on “Brain Science and Engagement,” at the 12th annual Pharma Forum held at New York City’s Marriott Marquis March 20–23, she discussed the…


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