Emotient Issued Patent To Make Emotion Analytics Anonymous

SAN DIEGO, Sept. 15, 2015 /PRNewswire/ — Emotient, which helps organizations better understand their audience response to media, products and experiences, today announced a major step towards protecting individual privacy and identity in the fast-evolving space of emotion and sentiment analytics: the U.S. Patent Office awarded a patent to Emotient’s method of analyzing facial expressions while disabling and discarding personally identifiable information like images of individual faces.”Emotient is the only company in the world with a patent that allows the anonymization of images before we have extracted emotions, not merely after. This means that images can be anonymized before sending them over a network for offline emotion processing. Think of it as sophisticated pixelating or blurring of an individual’s features – while retaining the expressive information – before transmitting,” said Emotient…


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