Emirates transformation initiative to explore big data, predictive analytics, artificial intelligence …

Sir Tim Clarke, President of Emirates, said in order for this initiative to work “we need to drive cross functional change across the entire company and this latest transformation strategy will help lay the foundation we require”. Emirates Group, comprising Emirates Airline and dnata, has unveiled its plans to undertake an enterprise-wide transformation initiative, which aims to place dnata at the heart of the organisation, re-invent business processing using smart technology, and underpin decision-making with big data and real-time analytics. According to Emirates Group: “The goal is to transform Emirates and dnata into the leading customer-centric, technology enabled travel experience enterprises.” Sir Tim Clark, President of Emirates, said: “While this initiative will have profound benefits across all business units, our end goal is to intelligently redefine the customer experience by…


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