Emirates, Oxford University launch data science lab

Dubai-based Emirates has launched a data science lab in a five-year partnership with Oxford University. Employing a team of top scientists, engineers, social scientists and domain experts from Emirates and Oxford University, the Oxford-Emirates Data Science Lab will examine new ways of forecasting demand and optimising seat inventory across the airline’s global network driving immediate, tangible benefits to the Emirates Group, said a statement. Longer term, the lab’s focus will be to redefine the customer experience through improved personalisation with individual customers, it said. Located at the Oxford Centre for Information (OCI) at the university, the lab will draw on data science, machine learning, mathematics and big data to help place data at the heart of the organisation and streamline business processes.  Part of the recently-launched Emirates Group Enterprise-Wide Transformation…


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