Emirates, Oxford partner to launch science lab

The lab will examine new ways to forecast demandDubai: Emirates airlines said on Thursday it has launched a data science lab in a five year partnership with Oxford University. The Oxford-Emirates Data Science lab will examine new ways of forecasting demand and optimising seat inventory across the airline’s global network. According to a statement, on the longer term, the lab’s focus will be to redefine the customer experience through improved personalisation with individual customers. The lab will be located at the Oxford Centre for Information (OCI) at the University.


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