Embedded AI Makes Sense for Marketers

October 17, 2016 Share this content: Embedded AI Makes Sense for Marketers Anyone who has read about big data has come across this famous IBM quote: “Every day we create 2.5 quintillion bytes of data—so much that 90 percent of the world’s data today has been created in the last two years alone.” What you may not realize, though, is that it was expressed in the context of a 2011 CMO Study. Already five years ago, CMOs found themselves drowning in data, and the numbers just keep going up, making it a real challenge to put all that data to use. “Last year we collected eight zettabytes of data, which is an incredible amount of data that is only going to grow,” Seng Sun, CEO of SunView Software said in…


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