Eight out of ten people only read the headline

Though we often accuse the young of having a short attention span, it turns out this is not confined to that generation. Only a couple of us get past the headline to the main story. That main article, so tricky to access on some phones, might either give real depth to the “shouty” headline or, in fact, undermine it.If you were one of the majority who didn’t get past WITF’s recent “shouty” headline, you would have read only that “Technology is changing the Millennial brain”. Yet the story reads: “‘I think it’s very possible’ that technology alters the brain, said Kirk Erickson, principal investigator of the Brain Aging & Cognition Health Lab at the University of Pittsburgh, ‘but we haven’t yet directly linked these things.'” Not as definite as the…


Link to Full Article: Eight out of ten people only read the headline