Ecommerce firms see the big picture in AI adoption

Fashion startups believe AI will give them a competitive edge above increasing automation and reducing costs.NEW DELHI: Startups like SnapShopr, Staqu Technologies, Wazzat Labs, MadStreetDen and iLenze are experimenting with deep learning and image search technologies focused on powering fashion e-tailers to simplify catalogue search, drive customer engagement and get higher conversions.”Two big trends prompted us to start-up -increasing number of smartphones has eased access to smart cameras, which has triggered increased image-based content on the internet. Secondly, we realised that businesses would increasingly need deep learning technologies to understand and analyse visual content to gain valuable insights – which can be the difference between success and failure now,” said Ankit Sachan, cofounder of iLenze, which raised $500,000 from Singapore based Mercatus Capital.iLenze’s flagship product Visual Search lets customers in…


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