e3 collaborates with Sitecore and Rackspace to launch The Experience Series events

e3, one of the UK’s largest independent agencies, has announced the launch of ‘The Experience Series’, three events taking place in November and December 2016 with partners Rackspace and Sitecore. At each event, expert speakers will consider key aspects of the future customer experience – Artificial Experience (AX) Secure Experience (SX) and Content Experience (CX) – to enable brands to provide more seamless, immersive engagement for their target audiences. Outlining the thinking behind the events, Gary Trimnell, technical director at e3, said: “According to recent research by Gartner, 89 per cent of marketers expect customer experience to be their primary differentiator by 2017. This is a compelling statistic, but what has actually changed to make this topic so crucial to brands now? And how, as marketers, can companies provide a…


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