Duolingo Makes Language Learning More Social

The Duolingo language-learning app picked up new social functionality this week with a new feature called Clubs. As you may know, I’ve used Duolingo daily for over two years, and recommend this app highly. (In fact, I’m about to crack a 600 day usage streak.) And it’s improved steadily, including the recent addition of bots, which let you converse in a new language in new ways. This new feature presents a similar step forward, but instead of relying on machine learning and AI, Clubs are more about taking advantage of human nature: We tend to be more motivated when other people we know are involved. “Learning a language is an inherently social experience,” Duolingo CEO and co-founder Luis von Ahn says. “One of the hardest things about learning a language…


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