Driving New Business Value with Big Data and Data Science

You think you know what’s in your data. But there may be a lot more there than you realize.The combination of big data and modern data science can empower you to ask questions in entirely new ways, and uncover answers locked away in your data to questions you hadn’t thought to ask. But how do you get at those insights? The answer has two parts.First, you need to move beyond traditional relational or Excel-based analytics and embrace the power of big data systems to wring useful information from hard-to-analyze sources. Traditional analytics are great for gleaning insights from data that can be represented in simple data models. But if you want to work with complex or “messier” data (like text, audio files and social media), or huge data sources (like…


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