Don’t throw money blindly at BDA projects, Gartner analyst says

Ian Bertram, research managing vice president at Gartner. — DNA PicKUALA LUMPUR, April 28 — No one would argue that data analytics is becoming more significant in the business world today, but enterprises should not throw money blindly at such projects as this may be counterproductive, according to a Gartner analyst.Ian Bertram, research managing vice president at Gartner, said that companies need to view data analytics as innovation projects that have risks attached to them, and should not expect every project to yield high returns.Arguing that more money thrown at data analytics projects is not necessarily a good thing, he said such a move could even potentially stifle the very thing such projects are trying to achieve in the first place.“The worst thing you can do is to manage data…


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