Donald Trump feels your anger and anxiety: How neuroscience helps explain Trump’s triumphs

Despite desperate opposition from the Republican establishment, Trump has dominated the primary process, most recently with his decisive victory in New York. Mainstream politicians and commentators who use traditional frameworks to analyze the situation struggle to explain Trump’s success with voters. Turning to neuroscience helps provide a more accurate explanation, by revealing that Trump’s popularity stems from his masterful ability to resonate with the emotions of many Americans. For example, consider his slogan, “Make America Great Again.” This phrase appeals to the anxiety of many voters still suffering from the consequences of the 2008 economic downturn. They experienced their own lives growing worse and want their situation to be “great again,” believing that Trump, as a business manager, can make that happen. These voters also feel anger toward the political…


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