Does Google’s RankBrain machine learning improve search results for users?

Google switched its search algorithm to machine learning technology called RankBrain for its search results in October 2015. Special Feature Cloud: How to Do SaaS Right Software as a Service offers irresistible benefits for organizations of all sizes — from cost savings to scalability to mobile accessibility. We offer guidance on avoiding the pitfalls of the cloud and choosing your SaaS partners well. RankBrain uses an Artificial Intelligence learning system to guess at words and phrases it might not have seen before. This should make it more effective at responding to queries and improving overall search quality. RankBrain learning system interprets language and queries in a similar way that ‘gut feeling’ or ‘guessability’ works in people. Colloquial terms or ambiguous search terms can now be guessed at by RankBrain which…


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