Do Androids Dream of Pizza?: Building Human Brands for Artificial Interfaces

Erin Hauswirth, Associate Director, Strategy, Giant SpoonArtificial intelligence (AI) has been around for a long time. Powering Google’s page rankings and haunting cable provider phone calls, it just hasn’t been as visible as the topic is today. AI has been buried in tech you interact with everyday, built by big companies to deliver more precise ad targeting or more relevant content. Facebook uses image recognition to tag friends’ faces in photos and machine learning to deliver click-bait free content to your feed. Pinterest uses image recognition to scan the products in pins you like, serving up similar lamps and leather jackets. Google leverages natural language processing and deep learning to spot email spam. Siri uses voice recognition to queue up that new single you want to hear.Why AI is Exploding…


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