Discover the key to creating a 1-to-1 customer experience

Sept. 17, 2015 By Chris Bryson The 1-to-1 customer experience is the marketing holy grail. It’s physically very challenging, but a very wonderful idea. Just imagine, to offer a thousand customers a 1-to-1 customer experience, a thousand marketers sit at computers, monitoring, tracking and engaging one unique customer. Okay, now wipe the sweat off your brow. Here’s the good news: a 1-to-1 customer experience is possible and we’re going to show you how. One approach involves the recommender system. Why segmentation does not suffice As an experienced marketer, you know a first step toward a 1-to-1 customer experience has been taken and that step lies in segmentation. Segmentation divides a retailer’s customer set into smaller groups based on demographics, buying behavior and personal preference. The problem with segmentation is it…


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