Digital labour could unleash a creative revolution in the workplace

“Within ten years, regardless of your occupation, you will work alongside an artificial intelligence,” says Chetan Dube, president and chief executive of IPsoft, whose automation technology is already used by more than 200 companies from the Fortune 1000. In 1998, Mr Dube left his role as a professor at New York University to found IPsoft and make this vision a reality. The world of work is finally catching up with him. McKinsey estimates that about 60 per cent of occupations could have 30 per cent or more of their constituent activities automated using currently demonstrated technology. The potential for automation varies between industries, but applies at every salary level. “Automation of knowledge work will be the megatrend of the 21st century,” says Mr Dube. Enter Amelia, a cognitive agent IPsoft…


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