diginomica’s Next Big Thing – personalization

Ever since the re-engineering effort that concluded in February, we’ve been thinking about the Next Big Thing for diginomica and its readers. We quickly figured out that we should strive towards bringing personalization to the more than 10,000 email subscribers we already have and the more than 120,000 regular monthly readers. One approach was to provide subscribers with a choice about the content they get. We set up a signup form that covered the 18 main topic areas Jon Reed and Phil Wainewright had prepared and that appear as landing pages inside diginomica. Here’s an example from HR but there are many others. Each of those pages is hand curated by one of the core team. We assumed that many people would choose a single subject or maybe two subjects.…


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