Design Plagiarism Is A Serious Problem—This Startup’s AI Could Help

There are two competing nightmare scenarios for any company unveiling a new brand or logo. The first is that the internet will rise up in righteous indignation about how awful it is or what part of human anatomy it most resembles. (Or both.) The second and significantly scarier nightmare is that the logo is infringing on an existing trademark. The phenomenon, which is today often called design plagiarism, is often intentional—but can just as frequently be accidental. And no wonder: Searching for similar logos and marks is nearly impossible in the warren of databases of American trademarks, much less in any other country. Now, AI is stepping into the fray—led by TrademarkVision, a company founded by computer vision researcher Sandra Mau. The startup bypasses old-fashioned keyword searching and uses deep…


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