Dentsu ramps up neuroscience team with Hearn promotion

Dentsu Mitchell has promoted David Hearn to the role of national head of communications design, leading a team of ten specialising in marketing science, behavourial science, cultural science, data science and neuroscience. The repositioned team, says Dentsu, is designed to “provide a more rigorous strategic process to clients”. Hearn has worked for 15 years across the industry – as managing partner at UM and stints at DAN sister agencies working asBWM’s head of planning and head of strategy at Carat. Hearns says, “It’s a really exciting time for us at Dentsu Mitchell. We’ve been working hard to build the people, structure and culture to challenge market dynamics. We have a recognised name in market and we now also have the enthusiasm and experimental culture of a start-up, which is great…


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