Demystifying the Black Box: Adding Transparency to Machine Learning

The very mention of machine learning provokes anxiety-generating questions such as, “Will it replace humans?” and “How do I trust the results?” and “Will I need to get a degree in statistics?” We use machine-learning devices increasingly in our everyday lives. When you ask a virtual assistant, such as Siri, a question and receive an incorrect answer, you move on and don’t worry about how it works. However, in marketing, machine learning is used for high-impact decisions worth millions of dollars, and we need to have a lot of confidence in it before we adopt. Let’s open up the black box of machine learning to help reach that level of confidence. Will This Replace Humans? Humans provide the three Cs of machine learning: creativity, common sense, and context. A few…


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