Demystifying Big Data

By William Schmarzo Article Rating: June 27, 2016 05:05 AM EDT   The Dean of the University of San Francisco School of Management, Elizabeth Davis, recently asked me to sit on a Big Data panel at the Direct Sales Association conference. I was given a 5-minute slot to “demystify” Big Data to a non-technical group of about 1,000 people; to help them understand where and how this thing called “Big Data” could help them. Well if you know me, I can barely introduce myself in 5 minutes. But this was particularly challenging for me, as I’m used to talking about Big Data with organizations with at least some level of Big Data experience or understanding (maybe they should get my second book – the “Big Data MBA” – and start…


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