Deliver the Promise of Programmatic: Q&A with Tom Bowman, CEO, Intelligent Optimisations

Tom Bowman (pictured below) is certainly no stranger to the advertising world, with eight years under his belt at BBC Advertising and a decade at Microsoft prior to that. In an interesting move, Bowman has hung up his publisher hat, with his recent appointment as CEO of the newly founded demand-side platform, Intelligent Optimisations (IO). Here, Bowman speaks exclusively to ExchangeWire about his new role, his new company, and the direction this new market entrant is heading. ExchangeWire: You spent eight years at the BBC, working on the publisher side. What attracted you to ad tech and how are you finding the change? Tom Bowman: The BBC is a great global brand, and I loved working there. I was hired to take the international web service commercial and I learned a…


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