Deep Adds Database Innovator as VP of Technology

BOSTON–(BUSINESS WIRE)–Deep Information Sciences, the company that reimagined MySQL for the New Economy, today announced that Robert Buck has joined as vice president of technology. A database veteran whose career includes roles at NuoDB and Object Design, Buck will help drive product strategy and adoption of DeepSQL™, the industry’s only adaptive, machine learning-based relational database.

“Deep Engine has the potential to revolutionize the database world and create great opportunities for businesses that require high-performing, big data-driven applications,” said Les Yetton, CEO, Deep Information Sciences. “Bob’s nuanced understanding of database market forces, combined with his expertise in both designing and selling databases, make him ideally suited to shaping Deep’s disruptive technology strategy. Bob’s leadership and insights will be invaluable to our growth.”

“Millions of businesses that rely on MySQL are struggling because of its scale and performance limitations. Some try to overcome this by adding expensive hardware to their environments. Others consider abandoning MySQL and forklifting in newer technologies to boost performance or scale, often to the detriment of features and budgets,” said Buck. “Deep’s machine learning-based approach to databases is game-changing. It’s the only solution that enables MySQL users to get the unprecedented speed, scale and flexibility needed for our big data and cloud worlds, without any changes or disruptions. I’m excited to join Deep and help drive adoption of its breakthrough adaptive database.”

Buck is a technology innovator with over 25 years of database and telecommunications experience. His success stems from his customer-centric approach to product strategy and positioning, which drives customer adoption and business velocity. Prior to Deep, Buck was principal solutions architect at NuoDB, where his responsibilities spanned engineering and sales. Earlier, he held engineering and architect roles at Object Design, VeriSign, Iron Mountain and Red Hat. With a strong background in mathematics, Buck has been integral in establishing cross-functional organizational initiatives, bringing representative experts together to solve fundamental issues of scale, performance and concurrency in the database, cloud and telecommunications industries. He holds a B.S. in mechanical engineering from Northeastern University.

About Deep Information Sciences

Deep Information Sciences reimagined MySQL to meet the demands of the New Economy, and built the world’s first adaptive database using MySQL. DeepSQL leverages machine learning and predictive algorithms to create data environments that perpetually adapt to ever-changing application conditions, exponentially accelerating performance, speed and scale. By making existing databases instantly application-responsive, Deep helps take the pressure off data personnel and shifts the focus from infrastructure to innovation, where developers can bring compelling applications to market quickly and businesses can pursue new opportunities at significant cost savings. Deep is headquartered in Boston’s Innovation District. Learn more at, or follow the company on Twitter @DeepInfoSci, LinkedIn, Google+ or Facebook. Download for free today at

Source: Deep Adds Database Innovator as VP of Technology

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