DataXu Enhances Omnichannel Offering by Appointing TV Veteran to Lead Dedicated Team

BOSTON, MA–(Marketwired – Jun 13, 2016) – Move follows Sky’s $10 million investment in DataXu to help advertisers leverage data science to buy TV ads programmatically TV team expands footprint of programmatic across devices and formats to help marketers gain a more complete understanding of consumers and reduce complexity DataXu, a leading provider of programmatic marketing software, today announced the appointment of Tore Tellefsen as Vice President of TV Solutions as of June 13. Tellefsen’s appointment comes as the company expands its programmatic footprint across all devices and formats to encompass television, a mission it began last year with the launch of its OneView cross-device marketing software. With increasing amounts of data around television viewership available and advancements in digital video ads, the ecosystem is finally primed for programmatic TV…


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