Databricks Enables Sellpoints to Launch a New Predictive Analytics Product

SAN FRANCISCO, CA–(Marketwired – Mar 10, 2016) – Databricks, the company behind Apache Spark, today announced that Sellpoints, a provider of online advertising solutions dedicated to optimizing return on ad spend (ROAS) for retailers and brands, chose Databricks as their enterprise Spark solution, allowing for the rapid productization of a critical predictive analytics product. Databricks enables Sellpoints to acquire a game-changing competitive advantage through the launch of this new product, which improves the ROAS threefold for Sellpoints’ customers by serving more relevant ads to shoppers based on their online behavior. Prior to implementing Databricks, Sellpoints was severely hampered by their legacy Spark platform. Critical deficiencies such as slow performance, unreliable infrastructure, and the vendor’s lack of Spark expertise drastically reduced the productivity of the Sellpoints team, blocking progress on feature…


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