Data Storytelling: What It Is, Why It Matters

Telling a compelling story with your data helps you get your point across effectively. Here are four tips to keep your data from getting lost in translation. 8 Non-Tech Skills IT Pros Need To Succeed (Click image for larger view and slideshow.) Organizations can do a lot more with their data if they understand it better than they do. While businesses continue to invest dollars in business intelligence (BI) and analytics tools, they aren’t necessarily getting the information they need to improve business decision-making. Data visualizations help by transforming complex information into something easier to understand. However, two people can interpret the same data visualization differently. Notably, data visualizations tend to answer “what” questions, but they don’t tend to explain the “why,” or provide other contextual information. Data storytelling does…


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