Data scientist, the coolest job in the market

“We generate two petabytes of data,” — that is the pitch ad technology company Vserv gives to potential data scientists which it plans to hire.The data it generates will only grow, as it harvests user-behaviour of 500 million smartphone users in India and Southeast Asia and delivers advertisements for their customers to these users.“Data science guys pick up signals of interest in user data, build models and offer solutions,” says Dippak Khurana, chief executive and co-founder of Vserv. “Data scientist is the coolest jobs in the market now.”But getting scientists who understand the dynamic data that users generate from accessing internet on their smartphones, analyse and offer insights that help companies to offer products, services and advertisements to targeted users is still a challenge.“The learning curve is still young in…


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