Data Science, Witchcraft, and Cookbooks

by Angela Guess Yasmeen Ahmad of Teradata recently wrote in Forbes, “Trying to explain what I do to friends and family can be difficult. They’re intrigued by the title. Data Scientist. But ‘what does it mean, exactly?’ Invariably, the mystery deepens as puzzlers wrestle with the idea of a data and science mash-up. And as conversations continue, the whole thing sounds more and more like witchcraft. I work with car manufacturers like Volvo, to design a future where no passenger is ever hurt or killed in an accident again. Think what that would mean. Imagine the impact on all of us. At the same time, I’m working with Amazon-type companies to ensure that your purchase is moved to the nearest distribution centre before you’ve even clicked the buy button. Then…


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