Data Science: What You Already Know Can Hurt You

The Einstellung effect is a psychological phenomenon that changes the way we all come to solutions and impedes innovation. Every day we solve problems – from choosing the quickest way to work, to how we’re going to fix a problem for that one client. How do we know if our solutions are any good? What if there is a much better solution that we haven’t thought of yet? I recently came across a cover letter where someone said, “Every solution comes to me eventually”. This struck me as a strange thing to say. We don’t have visibility to every solution; we all have unknown unknowns. But even further, known knowns may not even make a connection for a certain problem. The Einstellung effect may occur, preventing us from considering all…


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