Data science warped under media spotlight: Did YouTube really charge for bot views?

Anyone active in the advertising community will have heard the media hype surrounding a recently published study by European academics that explores the detection of fake views on video platforms. Looking at the press coverage to date, you’d be led to believe that researchers have exposed YouTube as an unethical trader. The findings suggest YouTube filters fraudulent non-human views more aggressively in its organic count than it does for paid placements – implying that advertisers end up paying for views YouTube knows to be fake. The release of the report – and subsequent media hype – precedes a key planning period for advertisers as they allocate 2016 ad budgets. This report only adds unnecessary confusion.  Even WPP CEO Sir Martin Sorrell weighed in on the study, warning Google that they…


Link to Full Article: Data science warped under media spotlight: Did YouTube really charge for bot views?