Data science set to transform wireless supply chain

Data science and machine learning algorithms are transforming the big data community. The growth in big data is well known across all industries and business functions, in particular telecoms. However, one of the biggest complaints from operators is that they are drowning in customer data and struggling to effectively use the insights to improve day-to-day operations and their supply chains. Unlike general FMCG supply chains, operators’ supply chains have rich datasets about customer preferences and behaviours. This means there is a huge opportunity for operators to use data science to gather, aggregate, store and analyse these trillions of bytes of customer likes and dislikes. According to IDC, improved customer experience and customer service are ranked as top business priorities in Australia. Telecoms operators are under mounting pressure to improve their…


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