Data Science Proves We Love to Hate-Watch TV

LOS ANGELES (Variety.com) – One of the true pleasures of HBO’s “Game of Thrones” the last few seasons has been seething at the outrages committed by oleaginous psychopath Ramsay Bolton. And now, thanks to Big Data, it’s clear that TV viewers are highly motivated to watch a show if they hate something about it. For dramas and reality shows, various expressions of “hate” by viewers were the strongest emotional indicator that TV show viewership will increase for the following episode, according to a study by data-analytics startup Canvs. The company looked at nearly 6,000 episodes of recent cable and broadcast shows, cross-referencing Nielsen ratings with Twitter comments associated with each show categorized into one of 56 emotional buckets (like “love,” “hate,” “annoying,” “beautiful” and “boring”). A key finding: For every…


Link to Full Article: Data Science Proves We Love to Hate-Watch TV

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