Data Science for Dummies: Unleash the Beast Within

We aren’t all data scientists — but, that doesn’t mean we shouldn’t roll up our sleeves and acquire the full potential of our Big Data and data-driven marketing initiatives. My colleague, John Kucera — a data scientist himself — explained in his recent Adobe Summit session that each of us are born with a natural curiosity for science. However, in the words of Carl Sagan, “Every kid starts out as a natural-born scientist, and then we beat it out of them.” That means it’s well within our reach to think, act, and behave like data scientists. As marketers, we just need to commit to reclaiming our scientific edge — to acting, thinking, and testing like scientists: data scientists. Curious and Curiouser It all starts with regaining our innate curiosity and…


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