Data Science Firm Jaywing Buys Bloom Media

Data science firm Jaywing has acquired Leeds, UK-based digital marketing agency Bloom Media for an initial £2.41m, with an additional consideration of up to £5.75m subject to performance over a two-year period.Founded by Alex Craven (pictured) in 2006, Bloom provides a combination of data, creative, digital and social media services, along with a suite of proprietary data and insight tools. The latter includes tools for customer segmentation and profiling, customer lifetime value analysis, influencer identification, and real-time social media analysis. In addition, the firm provides web site analytics and user experience (UX) analysis, and its ‘Whisper’ real-time behavioural insight tool is used for analysing social media data.For the twelve months ended 29th February 2016, Bloom generated gross profit and profit before tax of £1.94m and £279k respectively. To fund the…


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