Data Science at Heart of New OMG Network

Media services division Omnicom Media Group (OMG) has unveiled a new data-driven marketing agency network, Hearts & Science; and appointed Scott Hagedorn – formerly Chief Executive of its analytics division Annalect – as its CEO.Hearts & Science aims to help marketers with the new world of personalized digital marketing, converging CRM and addressable channels, and real-time insights and targeting. Services include expert media planning and buying, shopper marketing, marketing innovation and content activation.The new network, with Procter & Gamble as its inaugural client, sits alongside the two existing and long-established OMG divisions, creative media agency OMD and communications planning unit OHD, and OMG Chief Executive Daryl Simm says all three agency networks will ‘benefit from the full scale of Omnicom Media Group’s activation and buying resources and its industry-leading Annalect…


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