Data management & machine learning are the keys to cross-platform ads

As brands have grown into multi-platform, multi-device, and multi-media organizations, marketers have gained access to more first-party data than they know what to do with; and advertising strategies now increasingly require the use of machine learning and artificial intelligence to handle the analytics side of advertising’s growing big data paradigm. But analytics and data management is a brand-new world to most companies: marketing teams that have traditionally been divided up by platform – ie having separate TV, mobile and desktop teams – and datasets are consequently silo’d. “The reality is that there’s a huge lack of talent around audience data and how to use that data,” said Kiki Burton, who leads Adobe’s data management platform (DMP) AudienceManager. Adobe’s AudienceManager DMP… Please LOGIN for full access to Faultline Online Reporter articles.…


Link to Full Article: Data management & machine learning are the keys to cross-platform ads

Pin It on Pinterest

Share This

Join Our Newsletter

Sign up to our mailing list to receive the latest news and updates about homeAI.info and the Informed.AI Network of AI related websites which includes Events.AI, Neurons.AI, Awards.AI, and Vocation.AI

You have Successfully Subscribed!