Data Gets The Mainstream Treatment

A marketing trend has truly arrived when it’s featured on a hit Netflix show. That’s the thought I had as I was watching the latest season of “House of Cards.” Aidan MacAllan, a data-scientist character on the political drama, conducts surveillance on millions of people to serve the agenda of the main character, Frank Underwood. Among other demos, Frank’s team wants to reach gun owners and potential gun owners. The clip below, showing Aidan (played by Damian Young) dancing with abandon in his office while he runs data in real time, was especially striking. Is data cool now? Search gets a little shout-out in the show, too. Republican presidential nominee Will Conway uses a  fictional search engine called “Pollyhop” to access voter data and rig search results to favor his…


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