DAN rolls out data sciences unit, names Gautam Mehra chief data officer

Dentsu Aegis Network has announced the launch of data sciences offering in India.  The team will be led by Gautam Mehra, who has been appointed as chief digital officer. Mehra was VP – social media at Dentsu Aegis Network’s iProspect prior to this. He will lead data sciences with Vivek Bhargava, CEO, iProspect India.  The new division houses a team of economists, statisticians and computer scientists, informed an agency statement.   Ashish Bhasin, chairman and CEO, South Asia, Dentsu Aegis Network, chairman Posterscope and MKTG Asia Pacific, said, “In order to take a leadership position in managing the ever-growing data requirements for our clients, we have invested in a team of experts, led by Gautam, who will use technology to bring data and analytics together. We want to invest ahead of…


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