DAN launches Data Sciences in India appoints Gautam Mehra as Chief Data Officer

In an attempt to help clients and marketers understand and predict the influences of human behaviour on media and advertising, Dentsu Aegis Network has announced the launch of Data Sciences in India. Data Sciences have been designed to effectively catalyse the decryption and interpretation of the overwhelming amount of data that agencies within the Dentsu Aegis Network explore and exploit every single day to drive efficiencies for its clients. Meanwhile, the team will also face clients directly and come up with customized solutions for them.  Led by Gautam Mehra, Chief Data Officer, Dentsu Aegis Network India along with Vivek Bhargava, CEO, iProspect India, the division houses a capable team of economists, statisticians and computer scientists. Apart from driving efficiencies within the network, the team will come up with data driven…


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