Cydersoft Uses Machine Learning to Battle Fraud-Bots

Machine learning is, as simple search for news can prove, a hot topic in the tech industry. Its varied applications make machine learning truly unique: from the existing ones, such as disease prediction or loan assessment, to future applications, like generating videos from photos or identifying pixelated faces, the list is virtually endless. Another important application of machine learning has to do with Internet security. More specifically, an issue that affects the mobile advertising industry: fraud. The rise in fraud is one of the greatest challenges currently that mobile video advertising has to face these days, as bots and other sources can have a negative impact on the advertisement’s effectiveness. Along with its rise, fraud is also becoming increasingly more sophisticated. All this causes advertisers to lose important parts of…


Link to Full Article: Cydersoft Uses Machine Learning to Battle Fraud-Bots