Customer service disruptors: Four trends that will change how businesses engage with customers

We live in an age where technology has become a consistent driving force behind change. Technology is disrupting every aspect of our lives – from healthcare, banking and utilities, to human labour itself. As a result, global businesses have become extremely dependent on technology as they rely more heavily on automated systems, which aim to improve the overall customer experience, whilst increasing the business output. Today’s UK consumers are not only aware of this technological transformation, but as a result, they’re expecting businesses to implement processes that will make their experiences easier and more personal. AO, a top online household appliances retailer, for example, selects its technology with this one philosophy in mind: ‘Everything we do revolves around our devotion to happiness and amazing customer service.’ Even though many businesses…


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