Customer Relationship Automation Is the New CRM

Our digital universe is vast and growing exponentially, expected to swell to 44 zettabytes of data by 2020. (For reference, one zettabyte is 1,000,000,000,000 gigabytes.) Companies have attempted to use this tremendous amount of data in ways that make our lives better. In the consumer world, retailers analyze and apply data in real time for a number of uses: to predict purchasing behaviors and optimize which products get shown on a page as someone scrolls; to allow financial institutions to pinpoint and stop fraudulent transactions in a fraction of a millisecond; and to help health care companies more effectively diagnose and treat patients, to name just a few examples. But in the enterprise world, data has traditionally been siloed, unwieldy, and manually entered into database systems such as customer relationship management software,…


Link to Full Article: Customer Relationship Automation Is the New CRM

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